Genius Lab
Genius Lab
Project
Explore the XAMAS Genius Lab, a crucible of innovation where leading talents craft the future of athletic wear. Here, imagination meets material, creating sportswear that embodies the spirit of champions and the soul of creators. Be part of a world where each garment is a narrative of excellence and every seam a commitment to the extraordinary.
Meet Our Collaborators
Joanne Schönenberger
Mother of 3 musical artists, Dance choreographer, Designer and owner of Couture K.I.D.S Switzerland.
Joanne comes from a large family, who were raised in an environment bursting with innovation and creativity. Her mother was naturally entertaining, had a strong talent for design and clothing construction, which was a valued asset in her local community. A master of discipline, multitasking, she provided the first influences for Joannes interest in the Fashion World.
Joanne Studied Design and Clothing Technology working over 20 years in Couture Studios, and a variety of companies in the Clothing industry. Her role within the industry strengthened her ability to assess individual style and culture, in order to develop quality designs combined with functionality.
Outside of her main profession, Music and competitive sport were always a staple part of her DNA. She later studied and acquired licenses as a Dance and Sport Instructor. This supported her in creating choreographed programs for various sports studios, schools and clubs.
The combination of Dance, Sport and Design innovation continues to provide the driving force which is embedded in the heart of Couture K.I.D.S Switzerland.
In joining the ranks of the Genius Lab's exclusive cadre, Joanne infuses the project with her legacy of innovation and the profound understanding that to adorn an athlete is to empower them. Her story—interlaced with the melodious laughter of her children, the disciplined elegance of dance, and the boldness of competitive spirit—embellishes the Lab with a narrative rich in triumph and humanity.
As Joanne weaves her narrative into the tapestry of XAMAS Genius Lab, she brings a touch of the extraordinary to the everyday, crafting not just apparel but armor for the modern athlete, ensuring that every stitch carries the strength of heritage, the comfort of innovation, and the beauty of a life lived with passionate creativity.
Joanne comes from a large family, who were raised in an environment bursting with innovation and creativity. Her mother was naturally entertaining, had a strong talent for design and clothing construction, which was a valued asset in her local community. A master of discipline, multitasking, she provided the first influences for Joannes interest in the Fashion World.
Joanne Studied Design and Clothing Technology working over 20 years in Couture Studios, and a variety of companies in the Clothing industry. Her role within the industry strengthened her ability to assess individual style and culture, in order to develop quality designs combined with functionality.
Outside of her main profession, Music and competitive sport were always a staple part of her DNA. She later studied and acquired licenses as a Dance and Sport Instructor. This supported her in creating choreographed programs for various sports studios, schools and clubs.
The combination of Dance, Sport and Design innovation continues to provide the driving force which is embedded in the heart of Couture K.I.D.S Switzerland.
In joining the ranks of the Genius Lab's exclusive cadre, Joanne infuses the project with her legacy of innovation and the profound understanding that to adorn an athlete is to empower them. Her story—interlaced with the melodious laughter of her children, the disciplined elegance of dance, and the boldness of competitive spirit—embellishes the Lab with a narrative rich in triumph and humanity.
As Joanne weaves her narrative into the tapestry of XAMAS Genius Lab, she brings a touch of the extraordinary to the everyday, crafting not just apparel but armor for the modern athlete, ensuring that every stitch carries the strength of heritage, the comfort of innovation, and the beauty of a life lived with passionate creativity.
Design Showcase
