In a world of color, Lupita Giraud, the creator of SAMXAM, believes that every major move begins with a small step and that these small steps are the foundation of any significant progress. 'Let's take a baby step,' says XAMSAM, the character created by Lupita, reinforcing the idea that all experts start with humble beginnings.

Lupita embraces the notion that life is fueled by imagination and that imagination, in turn, brings life to her creations, drawing inspiration from the world around her.

As a young designer in 2018, she crafted the vintage Skates badge, a design that became an overnight success. At only 12 years old, her distinctive retro skates badge became her signature design, selling thousands of sets worldwide.